Working remotely is a fairly new, yet rapidly growing concept. More studies are showing the benefits, not only to the employee but to the employer, for remote work. However, working remotely also includes a unique set of challenges. We find this is especially true for remote marketers as we work in an ever-evolving field.  

This guide will explore the pros and cons remote marketers face. It will also show you the most efficient way to find employment opportunities, and finally, how to thrive in this ever-changing, rapidly growing industry.

The Pros & Cons To Remote Work

Things are constantly changing in the marketing industry. At times, it may seem like once you have one strategy figured out, a new one comes along. If that sounds exciting to you- then we’re off to a good start! However, if you don’t have an adaptable mindset, marketing isn’t the right industry for you, let alone working remotely.

The freedom of working remotely can be incredibly alluring: no commute, setting your own schedule, working in your PJs! But self-discipline is needed as well. You need to be able to get your assignments done and work the predetermined amount of hours each day to be successful. If you need someone watching over you, making sure you’re getting everything done- this isn’t the field for you.

Speaking of a lack of micro-management, remote work relies pretty heavily on the honor system. Cutting corners or being dishonest will catch up to you in one way or another. It’s critical to be honest with reporting time and turning in original, authentic work.

Working remotely allows you to be pretty independent- which is really cool, but you’ll also be expected to handle the issues that will inevitably occur from time to time. For example, let’s say you have a big deadline coming up and suddenly your internet goes out. Do you just tell your employer/client that their out of luck for the day? If so, you won’t be in business long. Sometimes these things happen and you need to be an investigator of solutions when those times arise.

Finding Remote Marketing Jobs

When first taking the leap into remote employment, the process of navigating through all the options can seem overwhelming. There are several sites that showcase remote jobs, but finding the right one can seem like searching for a needle in a haystack. In our opinion, there is only one site that properly organizes the best marketing jobs into one handy resource: aggregates remote marketing jobs from roughly half a dozen job boards, and organizes them by specific areas of marketing expertise. You simply need to find the right job for your skill set and apply via the links provided.

Getting Hired

Now that you have all the best available remote marketing positions at your fingertips, you’ll want to make the most of the application process and be sure to stand out. Here’s how you can do that.

First, it helps to have some experience before applying to a remote marketing job, but therein lies the rub. Many marketing professionals moonlight or freelance to help build that experience. Many want to “dip a toe” first, because as we’ll discuss later, working remotely isn’t for everyone and takes some getting used to. That being said, there are some things you can do to prepare yourself before you send in your first application on

  • Have a reliable internet connection set up at your home or workspace.
  • Be able to create a distraction free environment.
  • Have the right tools: decent computer, webcam, desk, etc.
  • Be able to communicate clearly via chat application, Slack video conference, and phone.

Crushing Remote Marketing Work

It’s important to understand that as a remote worker, there is no supervisor to provide you with a method of organization or tools to work efficiently- that’s something you’ll need to master on your own. Luckily, we’ve got some tips to help you crush it!

First, the right software makes all the difference:

  • Slack or other chat application.
  • Project management (trello, asana, etc) – vastly important to keep marketing teams and projects organized.
  • Zoom or better video tools (not hangouts).
  • Google Drive/Docs/Sheets – sharing and collaborating are huge.

Avoiding Pitfalls

For some of us, there are issues that arise that can be difficult to work through even if you have the right personality for remote work. Here are a few we’ve seen and how you can deal with them.

  • Loneliness. Working from home can get lonely – try coworking spaces if this becomes an issue. Join a community of other remote workers that you can stay in contact with. For instance, if you’re on Slack, has a great one.
  • Time Management. Set a work schedule and stick to it. Get up when your team is on and make sure you dedicate the appropriate amount of time to work. Many of us got into remote working because we have other life priorities, but regardless of your situation, you need to be able to allot the appropriate amount of time for work.
  • Self-care. Be disciplined in all areas of your life. To be your best at your job (and the other areas that matter to you) you need to take care of yourself. This includes getting daily exercise, eating right and getting rest.


Before doing anything, take some time to do a personal inventory and evaluate whether or not this line of work is for you. Sure there are quite a few perks, but if you lack self-discipline, you won’t get far enough to take advantage of the benefits. If, after introspection, you’re all in, the next step is to make sure you have the right working conditions, hardware and software.

Next, go to and find the best opportunity for your particular marketing skills. Once you find the right fit, get everything you’ll need to stay organized and efficient. Set yourself up for success from the get go.

Finally, remember, even the best of us run into challenges when working remotely. Make sure you tackle those challenges head on! Be resourceful, communicate, be disciplined and take care of yourself.

Best of luck to you!